Collaboration & Service to One Another Helping Local Businesses Thrive
About Redlands represents more than 2,000 locally owned businesses and is followed by 80,000 on social media. We believe that locally-owned, independent businesses are the backbone of our local economy and the foundation of Redlands unique culture.
What do we do?
Put your business in front of people who don't know you and/or remind people you are there. It is not to directly sell to them. It's more, "This is who I am. This is what I stand for. Do you like me? Will you refer me to your friends? Will you buy from me later?"
How Do We Do What we Do?
- List your event on the official Redlands community events calendar
- Post your business info/event on the About Redlands Facebook and/or Instagram pages of 80,000 followers
- Add your business to the e-Newsletter "What's happening in Redlands this month" sent to 9,088 subscribers the 1st of each month *
- Highlight your business/event in the Redlands Visitor Center *
GOLD & PLATINUM members *
What Do You Send Us to Post?
A photo or 15 second video formatted for Instagram of you, your team, you working, your work, before/after, your hobby, customers, etc. Social Media's purpose is to create engagement, comments and likes. Logo's and ads are not accepted as they do not create engagement.
Send us content to go with your photo. Keep it short and sweet. We will spellcheck and format.
Submit an Event/Sale/Open House/Grand Opening, etc - Please click here to submit an event or sale you'd like us to post to the official community events calendar for the City of Redlands. We will spell check so no worries. Submissions are posted within 72 hours. Flyers are ONLY posted on the calendar and NOT on social media.
Important: On average, desktop users tend to spend 2.5 seconds on any piece of content on a social media platform, compared to mobile users who spend about 1.7 seconds.
Important Information about Images Sent to Us
About Redlands will be editing all images submitted for social media postings according to our branding aesthetic.
Send us UNEDITED images - no filters adjusting the photos
No ads (image with text on it)
If you have a branded hashtag email that with the caption.
Portrait mode is preferred (setting on camera which naturally blurs
the background focusing on the subject).
If you use a branded logo please place it on the bottom right of
the image. Branded colors will not be changed.
If you send a flier that will be added as the second image in a slider. So, please send a lead image that has been unedited as well.
What Not to Send us to Post - FLYERS
Flyers on Social Media are Information Overload
Flyers contain elaborate backgrounds with dark or bright colors, multiple photos with descriptions of who they are and what they do, an event description, calls-to-action, a price, the date, the time, the location, a phone number, a website, an event sign up link, and more! Wow! Are you exhausted reading all of that?
Now imagine all of that on a flyer, which is generally an 8″ x 11″ paper, then posted to Facebook and visible in a 3″ x 5″ image when you are scrolling through the newsfeed. Did you see it? Could you read it? Did any one word or phrase catch your eye enough to stop (hint -they are probably too small to catch your eye).
Use flyers in an effective way. What good is the flyer if it does not captivate your audience and gets lost in the newsfeed because the type is too small to catch people’s attention?
Use flyers as they are meant to be used. Take them to events and hand them out. They contain all of the info someone will need for your event. Place them in places where people can pick them up if they are interested in your event. Email the flyer in its full format to your list! Your flyer will be better received in its full size where people can enjoy the hard work you put into it.
How to Utilize AboutRedlands.com to its' FULLEST
There are TWO ways to submit posts:
Email About Redlands by the 25th for the upcoming month. Same week posts reserved for GOLD members and same day for PLATINUM members. Specific days are not guaranteed Orange and Bronze plans. Email customerservice@AboutRedlands.com
Respond to the monthly update reminder. Click Here to Receive the Monthly Update Reminder
IMPORTANT NOTE: Not all businesses want social media postings and only wish to be included in the local business directory, community calendar, receive referrals, have access to the Redlands Visitor Center and New Resident Program, etc. If a business does not send us posts we assume they are not interested in social media exposure. Missed Posts are not rolled over.
- AboutRedlands.com (Google Analytics 2020) : Female (85%) between 36 and 50, (37%) or 50 and over. 48% reported family incomes of $70,000 - 100,000 and 52% over $100,000.
- About Redlands Facebook & Instagram (January 2021): 73.3% Female. Male 26.7%35.3% Redlands. Ages: 33.5% 25-34, 32.6% 35-44, 16.6% 45-54.
Sample of Plans
- Orange - Hangar 24 Craft Brewery, LLC & Tasting Room
- Bronze - Caprice Cafe
- Gold - Martha Green's The Eating Room
- Platinum - Clark's Nutrition & Natural Foods Market
- What other business owners think About Redlands
HOUSEKEEPING & PERKS
Redlands Visitor Center - Gold and Platinum members receive center perks. See your plan here. An average of 2,500 visitors venture through the center door every month and 12 -18 families complete the new resident tour and receive a welcome gift from local businesses. Read about the Visitor Center here
Login to your profile listed on the AboutRedlands.com used by 502,000 annually here to update your card, business description and contact info. You may upgrade or downgrade your plan 24/7/365. The system will automatically prorate. All other changes like web links email us at firstname.lastname@example.org and we'll update it for you.
I forgot my password - Log in here and click the forgot password link under the log in button. It will be emailed to you immediately. If you do not receive it check your Junk mail.
For Members Only - The All About Redlands Mighty Network to network with other business owners and receive important need-to-know info here. There is an app. Visit the App Store and SEARCH: Mighty Network. It's FREE. Once loaded SEARCH: All About Redlands. You'll receive an email or text notification when important info is posted so you don't miss out.
Did you know?
The average person today has about eight social media accounts (nine for people aged 16-34). If your brand is present on even a few of those platforms, you will appear to exist “EVERYWHERE” in that person’s life.
You’ve probably heard of the rule of seven, which states that prospects need to see a brand’s message seven times prior to purchasing. That number is MUCH higher in 2020, as people encounter over 5,000 branding messages in a day. Therefore, social media is an amazing tool to help your brand rack up views and gain better brand awareness.
If you're an AR member you're supporting the Redlands community calendar, daily tourism campaign driving $ into Redlands local businesses, and the Redlands Visitor Center. Our THANK YOU for your support is putting your business in front of 140,000 eyeballs.
- Do you know what Social Media Marketing costs locally?
Social media marketing is quite an investment. It's one of the driving forces in the development of the membership based model the About Redlands Network has in place. Our plans range from $7 - $300/month.
GOLD & PLATINUM MEMBERS
Add About Redlands as a co-host to your Facebook events and 30,000 extra eyeballs will be added to that event and appear in their notifications.
Tip of the day: About Redlands will comment on that event several days before the event and it'll end up at the top of 30,000 followers notifications.
How Long Should It Take For My Marketing To Work?
We get this question often so we have two questions to preface the answer – How long do you plan to be in business? and, How long does it take to build a really high-quality home?
See, the problem with this question is it is based in the “marketing idea of the week” syndrome that pervades all too many small businesses. We know you need customers, we know you need more business, but marketing is not an event, it’s a business long practice.
Done properly, it is likely going to take six months to a year for you to see the kind of long term momentum that you want. The kind of momentum that has people talking about you and commenting that they see you everywhere. Marketing is a living and evolving system.
If you are a business owner the message is think long term, build the system and work the system.
Want to Change Your Plan - Up or Downgrade?
Log in your dashboard HERE to update your card and make changes to your membership. Use your email address you used to sign up.
Upgrade and downgrade 24/7/365. NO contracts. The system automatically prorates. Also, we do not store cards on the site for your protection.
Want to convert to a free listing? Email: email@example.com
Add Your Business to the Visitor Center
Feature your Business in the Redlands Visitor Center for locals and tourists to browse. The concierges will recommend your business when appropriate.
About Redlands Member Price: $30/month or $250 annually. Check your plan to see if Visitor Center perks are included here.
Non-About Redlands Member Price: $50/month or $400 annually
Non-Profit Price: $40/month or $300 annually
Email firstname.lastname@example.org if interested.
Video Tours of About Redlands
Note from About Redlands
"Our goal is to help small business owners find ideas, answers, encouragement and inspiration while building strong partnerships within the community. We believe that locally-owned, independent business is the source of economic growth. Job creation happens through small business and people don't fully understand that or appreciate it in a world where economic growth is so important and job growth is so important.
About Redlands gives a voice to small business who otherwise don't have one. Before social media and the Internet, if a business wanted to publish something to the world, unless they could get a local TV crew to interview them or they wrote an op-ed (opposite the editorial page) or took out an ad, they had no voice.
Big businesses have always had a lot more voice. They can afford advertising, they can afford marketing. But for small businesses, being able to quickly and cheaply connect to customers is a big deal. Thirty-five percent of small businesses don't have a website. That's because they are expensive and hard to do and not obvious. Small businesses are typically run by one person, the owner, who has fewer resources, no time. About Redlands came up with an easy and fast solution that gives the business a webpage not just on desktop but, more important, on mobile.
We are all about small business. What we've learned from big business and big Wall Street is that unchecked greed and the creation of false value gets us all in trouble. If we look at the American economy, who's really creating value? It's the small businesses."
Deborah O'Hara, owner, About Redlands
If you want to go fast, go alone. If you want to go far, go together. - African Proverb