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Member Resources

Collaboration & Service to One Another Helping Local Businesses Thrive

About Redlands is a Network. It includes a...

  1. Website - Local business directory - Official Community Calendar
  2. Social media following of 80,000
  3. Email Newsletter of 9,700
  4. LOCAL Slice Blog
  5. Redlands Visitor Center uses the About Redlands Network to refer new residents and visitors.

Growing a social media following organically (no sponsored ads) takes a significant amount of time and money these days. About Redlands has spent 20 years curating a LOCAL audience of 80,000 via contests, sponsored ads, Google Ads, newspaper, and hiring one heck of a talented team. Our members benefit from our local audience that have a high probability of becoming their customers and following them because they are LOCAL and looking for LOCAL products and experiences.

What do we do?

Put your business in front of people who don't know you and/or remind people you are there. It is not to directly sell to them. It's more, "This is who I am. This is what I stand for. Do you like me? Will you refer me to your friends? Will you buy from me later?"

How Do We Do What we Do?

  1. List your event on the official Redlands community events calendar
  2. Post your business info/event on the About Redlands Facebook and/or Instagram pages of 80,000 followers if received by the deadline date. See below.
  3. Add your business to the e-Newsletter "What's happening in Redlands this month" sent to 9,788 subscribers the 1st of each month *
  4. Highlight your business/event in the Redlands Visitor Center GOLD & PLATINUM members only. Fliers 8.5" x 11" only. Brochures 8.5" x 11" or 3.5" x 11" racks cards accepted.
  5. Add your business listing to the local business directory on AboutRedlands.com used by 500K annually.

3 Ways to Submit Social Media Posts

  1. Email About Redlands by the 25th for the upcoming month. Same week posts reserved for GOLD members and same day for PLATINUM members. Specific days are not guaranteed for Orange and Bronze plans. Email customerservice@AboutRedlands.com

  2. Respond to the monthly update reminder. Click Here to Receive the Monthly Update Reminder before the 25th.

  3. If you DM Instagram please note that 100's of DM messages are sent to us by non members so members DM get buried. The DM MUST be submitted by the 25th of the month for the upcoming month. Not all submissions are a good fit for Instagram so we encourage your content to be posted on social media to be emailed to customerservice@AboutRedlands.com so we can place it in the proper location to get more eyeballs on your business.

What Do You Send Us to Post on Social Media?

2 things: (1) JPEG or PNG & (2) caption

  1. A photo (JPEG or PNG) or 15 second video properly formatted of you, your team, you working, your work, before/after, your hobby, customers, etc. Social Media's purpose is to create engagement, comments and likes. Logo's and ads are not accepted as they do not create engagement.

  2. Send us a caption to go with your photo. Do not include your caption in the photo, but email it separately. Keep it short and sweet. We will spellcheck and format.

  3. Submit an Event/Sale/Open House/Grand Opening, etc - Please click here to submit an event or sale you'd like us to post to the official community events calendar for the City of Redlands. We will spell check so no worries. Submissions are posted within 72 hours. Flyers are ONLY posted on the calendar and NOT on social media.

Important: On average, desktop users tend to spend 2.5 seconds on any piece of content on a social media platform, compared to mobile users who spend about 1.7 seconds.

Important Information about Images Sent to Us

About Redlands will be editing all images (JPEG & PNG) submitted for social media postings according to our branding aesthetic.

  1. Send us UNEDITED images - no filters adjusting the photos

  2. No ads (image with text on it). If you want an image with text aka ad on Instagram a lead image needs to be sent as it will be turned into a slideshow. The lead image can not be an ad. The Ad will be the second image.

  3. If you have a branded hashtag, email that with the caption.

  4. Portrait mode is preferred (setting on camera which naturally blurs the background focusing on the subject).

  5. If you use a branded logo please place it on the bottom right of the image. Branded colors will not be changed.

  6. If you send a flier that will be added as the second image in a slider. So, please send a lead image that has been unedited as well.

  7. Facebook recommends uploading video with square (1:1) or vertical (4:5, 9:16 and 16:9) aspect ratios, to maximize compatibility on both desktop and mobile screens. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions).

  8. The best dimensions to upload your Instagram video to your feed is 1080 pixels x 1350 pixels (4:5 aspect ratio).

ADS - FLYERS - POST SAMPLES

  • Scroll to bottom of this page on your phone or look to the right on your desktop for samples

What Not to Send us to Post - FLYERS

Flyers on Social Media are Information Overload

Flyers contain elaborate backgrounds with dark or bright colors, multiple photos with descriptions of who they are and what they do, an event description, calls-to-action, a price, the date, the time, the location, a phone number, a website, an event sign up link, and more! Wow! Are you exhausted reading all of that?

Now imagine all of that on a flyer, which is generally an 8″ x 11″ paper, then posted to Facebook and visible in a 3″ x 5″ image on your desktop and a 2" x 2" area on your cellphone. When you are scrolling through the newsfeed, did you see it? Could you read it? Did any one word or phrase catch your eye enough to stop (hint -they are probably too small to catch your eye).

Use flyers in an effective way. What good is the flyer if it does not captivate your audience and gets lost in the newsfeed because the type is too small to catch people’s attention?

Recommendation:

Use flyers as they are meant to be used. Take them to events and hand them out. They contain all of the info someone will need for your event. Place them in places where people can pick them up if they are interested in your event. Email the flyer in its full format to your list! Your flyer will be better received in its full size where people can enjoy the hard work you put into it.

How to Use Hashtags in 2022

  • Facebook hashtags: Optimal number of hashtags to use 1-2.
  • Instagram hashtags: Optimal number of hashtags to use 5 and no more.
  • Too many hashtags looks desperate

Including hashtags in your posts means taking part in a conversation happening on that social media platform. And most importantly, it makes your posts visible in that conversation.

This can lead to greater engagement, boosting your brand’s social media engagement through likes, shares, comments, and new followers.

Creating a branded hashtag can be an effective way to promote your business and drive conversations.

Keep track of which hashtags you’ve used on past posts. Analyze which posts have been most popular, then see if there’s a trend with the hashtags you’ve used. If not, stop using them.

Demographics

  • AboutRedlands.com (Google Analytics 2020) : Female (85%) between 36 and 50, (37%) or 50 and over. 48% reported family incomes of $70,000 - 100,000 and 52% over $100,000.
  • About Redlands Facebook & Instagram (January 2021): 73.3% Female. Male 26.7%35.3% Redlands. Ages: 33.5% 25-34, 32.6% 35-44, 16.6% 45-54.

Sample of Plans

HOUSEKEEPING & PERKS

  • IMPORTANT NOTE: Not all businesses want social media postings and only wish to be included in the local business directory, community calendar, receive referrals, have access to the Redlands Visitor Center and New Resident Program, etc. If a business does not send us posts we assume they are not interested in social media exposure. Missed Posts are not rolled over.

  • Redlands Visitor Center - Gold and Platinum members receive center perks. See your plan here. An average of 2,500 visitors venture through the center door every month and 12 -18 families complete the new resident tour and receive a welcome gift from local businesses. Read about the Visitor Center here

  • Login to your profile listed on the AboutRedlands.com used by 502,000 annually here to update your card, business description and contact info. You may upgrade or downgrade your plan 24/7/365. The system will automatically prorate. All other changes like web links email us at aboutredlands@gmail.com and we'll update it for you.

  • I forgot my password - Log in here and click the forgot password link under the log in button. It will be emailed to you immediately. If you do not receive it check your Junk mail.

Did you know?

The average person today has about eight social media accounts (nine for people aged 16-34). If your brand is present on even a few of those platforms, you will appear to exist “EVERYWHERE” in that person’s life.

You’ve probably heard of the rule of seven, which states that prospects need to see a brand’s message seven times prior to purchasing. That number is MUCH higher in 2022, as people encounter over 5,000 branding messages in a day. Therefore, social media is an amazing tool to help your brand rack up views and gain better brand awareness.

If you're an AR member you're supporting the Redlands community calendar, daily tourism campaign driving $ into Redlands local businesses, and the Redlands Visitor Center. Our THANK YOU for your support is putting your business in front of 140,000 eyeballs.

  • Do you know what Social Media Marketing costs locally?

Social media marketing is quite an investment. In our area social media managers cost $150 - $3000 a month to manage your social media. It's one of the driving forces in the development of the membership based model the About Redlands Network has in place. Our plans range from $7 - $300/month.

How much does it cost to hire someone to do my social media marketing...

GOLD & PLATINUM MEMBERS

Add About Redlands as a co-host to your Facebook events and 30,000 extra eyeballs will be added to that event and appear in their notifications.

Tip of the day: About Redlands will comment on that event several days before the event and it'll end up at the top of 30,000 followers notifications.

How Long Should It Take For My Marketing To Work?

We get this question often so we have two questions to preface the answer – How long do you plan to be in business? and, How long does it take to build a really high-quality home?

See, the problem with this question is it is based in the “marketing idea of the week” syndrome that pervades all too many small businesses. We know you need customers, we know you need more business, but marketing is not an event, it’s a business long practice.

Done properly, it is likely going to take six months to a year for you to see the kind of long term momentum that you want. The kind of momentum that has people talking about you and commenting that they see you everywhere. Marketing is a living and evolving system.

If you are a business owner the message is think long term, build the system and work the system.

Want to Change Your Plan - Up or Downgrade?

Log in your dashboard HERE to update your card and make changes to your membership. Use your email address you used to sign up.

Upgrade and downgrade 24/7/365. NO contracts. The system automatically prorates. Also, we do not store cards on the site for your protection.

Want to convert to a free listing? Email: customerservice@aboutredlands.com

Add Your Business to the Visitor Center

Feature your Business in the Redlands Visitor Center for locals and tourists to browse. The concierges will recommend your business when appropriate.

About Redlands Member Price: $30/month or $250 annually. Check your plan to see if Visitor Center perks are included here.

Non-About Redlands Member Price: $50/month or $400 annually

Non-Profit Price: $40/month or $300 annually

Email visitorcenter@aboutredlands.com if interested.

Video Tours of About Redlands

If you want to go fast, go alone. If you want to go far, go together. - African Proverb


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