Redlands Visitor Center vs. Redlands Local Chamber?

If you've ever wondered about the difference between the Redlands Chamber of Commerce and the Redlands Visitor Center, you're not alone. In Redlands, both play important, but very distinct, roles in supporting the community. Understanding how they differ can help businesses, locals, and travelers alike know where to turn for the right kind of support.

Redlands Chamber of Commerce is About Business-to-Business (B2B) Connections

A Chamber of Commerce is fundamentally a B2B organization, meaning its main purpose is to support and connect local businesses. It advocates for business-friendly policies, offers networking opportunities, and provides resources like workshops, referrals, and promotional events.

Chambers work behind the scenes to strengthen the local economy by empowering business owners to grow, connect, and thrive. If you're a business looking to build partnerships or gain industry insights, the Chamber is your go-to.

Redlands Visitor Center is About Experience and Engagement

In contrast, the Redlands Visitor Center (RVC) serves an entirely different purpose: to engage and support visitors and locals by enhancing their experience of the area, and to promote Redlands as a travel destination.

Positioned strategically between Palm Springs and Ontario, the RVC is a hub for people coming from nearby cities like Banning, Beaumont, Fontana, and Devore. And it’s not just for tourists—many “visitors” are actually locals looking for something new to explore or share with out-of-town guests.

Here’s what makes the RVC so essential:

What the Redlands Visitor Center Offers

1. An Information Powerhouse

Whether you're asking where to eat, what events are happening, or how to plan a perfect weekend, the RVC has answers. With printed maps, brochures, and an advanced 3D kiosk featuring restaurants, shops, and entertainment, the center makes it easy to discover what Redlands has to offer.

2. Family-Friendly Amenities

The RVC's Family Room is Downtown’s only public space with a changing table, diapers, wipes, a kids' restroom, and a play area with Disney+. It’s more than a pit stop—it’s a resource, made possible by Mission Pediatrics, and home to community programming like children's sign language, nursing support groups, and sensory-friendly activities.

3. Exceptional Staff

Friendly, knowledgeable, and often equipped with charming Southern accents, the RVC staff have a reputation for going above and beyond. Whether someone needs directions or just a great coffee recommendation, the team offers personalized service that turns first-time visitors into lifelong fans—and sometimes even new residents.

4. Local Swag & Souvenirs

Looking for a Redlands-themed hoodie or one-of-a-kind handmade gift? The RVC offers exclusive items that support local artists and makers, making it a great stop for souvenirs or thoughtful gifts.

5. Engagement & Community Building

Beyond daily services, the RVC leads community programs like:

• Redlands Restaurant Week
• Letters to Santa
• NYE Beach Ball Drop
• Resident Expo
• Cultural arts programming

These initiatives draw in locals and tourists alike, creating a deeper connection to Redlands and its evolving identity.

6. New Resident & Relocation Program

New residents receive a private tour of Downtown with introductions to business owners and a packet with resources, maps, experiences and gifts. The New Resident Program is sponsored by Alta Vista Credit Union.

Why It Matters: RVC by the Numbers

In 2024 alone, the Redlands Visitor Center engaged with over 41,000 individuals, both online and in-person. That kind of visibility isn’t just about foot traffic—it translates to increased revenue, local pride, and visitor satisfaction.

The RVC also provides vital services like:

• Trip planning and recommendations
• Social media and email support
• Local business promotion
• Complaint mediation and customer service

In other words, it's often the first point of contact for anyone curious about Redlands—and it sets the tone for the entire experience.