Partner Monthly Update

Summary of the Month: October 2025

The site’s SEO performance continues to improve, with overall visibility remaining above 20%.

October showed a substantial traffic increase aligned with typical Q4 trends. Seasonal

Halloween content and events performed exceptionally well, driving steady growth throughout

the month — resulting in a 30% month-over-month increase in total traffic.

Year to date: 252.7K Sessions - Up 7% • 78.9K Organic Sessions - Up 10%

Last 3 Months Performance:

● Total visibility: 974K impressions in Google Search

● Total traffic: 19.3K clicks from Google

● Event Performance: 759K impressions and 9.7K clicks from Google

● Article performance: 273K impressions and 4.8K clicks from Google — up from last

month

People spend a minute on average reading each article. This means people find the content in

search results, and many visit the site to read about businesses, events, and insights that help

them answer their questions.

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