How It Works

First, we ask you to...

• Take off your business hat and put on your consumer hat. One thing we learned years ago is that business owners do not use AboutRedlands.com like consumers. We track analytics daily so KNOW this to be a fact. Simply put, who cares if you don’t use About Redlands. Your customers do.

What do we do?

Simple, each month we put your business in front of people who don't know. It is not to directly sell to them. It's more, "This is who I am. This is what I stand for. Do you like me? Will you refer me to your friends? Will you buy from me later?"

In this day and age CONSISTENCY is king. As a small business if your name is not in front of consumers consistently you can't survive.

About Redlands network is the largest local social network which has value because of the hundreds of members, 60,000 social media followers.

How do we do what we do?

1. List your business on Redlands ONLY local business directory AboutRedlands.com used by 500,000 annually.
2. Post your business to the About Redlands Facebook and Instagram pages.
3. Drive traffic back to the website via the monthly “What’s Happening in Redlands this Month” e-Newsletter with 6,900 subscribers.
4. Connecting business-to-business via a private networking platform.
5. Recruit staff, event & promotion development.
6. Visitor Center referrals (6K to date) to visitors, residents and new residents.
7. Publish weekly blog articles driving tourism.

Samples of Plans

• Orange - Hangar 24 Craft Brewery, LLC & Tasting Room
• Bronze - Caprice Cafe
• Gold - Martha Green's The Eating Room
• Platinum - Clark's Nutrition & Natural Foods Market
• What other business owners think About Redlands

Our Users

• Our audience is comprised of business owners, educated community members and professionals.

• Approximately 50% of our subscribers have a house hold income greater than $100,000.

• Sixty-six percent of all AboutRedlands.com readers are 45 years old or younger with 25% falling between the ages of 26-35.

• Eighty-two percent have a Bachelor’s degree and 54% have a post-graduate education. Sixty percent are professional or managerial and 23% are executives, presidents or business owners.

Gender

• Male 40%
• Female 60%

Age

• 18-35 36%
• 36-45 15%
• 46-55 23%
• 55+ 11%

Source: 2020 Google Analytics

Note from About Redlands

"Our goal is to help small business owners find ideas, answers, encouragement and inspiration while building strong partnerships within the community. We believe that locally-owned, independent business is the source of economic growth. Job creation happens through small business and people don't fully understand that or appreciate it in a world where economic growth is so important and job growth is so important.

About Redlands gives a voice to small business who otherwise don't have one. Before social media and the Internet, if a business wanted to publish something to the world, unless they could get a local TV crew to interview them or they wrote an op-ed (opposite the editorial page) or took out an ad, they had no voice.

Big businesses have always had a lot more voice. They can afford advertising, they can afford marketing. But for small businesses, being able to quickly and cheaply connect to customers is a big deal. Thirty-five percent of small businesses don't have a website. That's because they are expensive and hard to do and not obvious. Small businesses are typically run by one person, the owner, who has fewer resources, no time. About Redlands came up with an easy and fast solution that gives the business a webpage not just on desktop but, more important, on mobile.

We are all about small business. What we've learned from big business and big Wall Street is that unchecked greed and the creation of false value gets us all in trouble. If we look at the American economy, who's really creating value? It's the small businesses."

Deborah O'Hara, owner, About Redlands

If you want to go fast, go alone. If you want to go far, go together. - African Proverb